{"product_id":"plews-tyres-the-big-boy-adventure-tire","title":"Plews Tyres \"The Big Boy\" Adventure Tire","description":"\u003cdiv class=\"sixteen columns center\"\u003e\n\u003ch2 class=\"title\" style=\"text-align: center;\"\u003eThe Big Boy Adventure: For the real Adventure Rider\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cp class=\"twelve columns center\" style=\"text-align: center;\"\u003eFor the rider who’s ride doesn’t start until you find the end of the road\u003c\/p\u003e\n\u003cdiv class=\"twelve columns center\" style=\"text-align: left;\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"seven columns\"\u003e\n\u003ch2 class=\"title\"\u003eThe Most Aggressive Adventure Tire\u003c\/h2\u003e\n\u003cp\u003eThe Big Boy is the result of over 24 months of R\u0026amp;D. We set out to bring our world championship-winning Enduro expertise into the world of true off-road adventure — and this is the result.\u003c\/p\u003e\n\u003cp\u003eThis is not a tire for Sunday trail rides with your mates. The Big Boy is built for riders who demand real off-road performance from their adventure bike. Mud, rocks, hills, logs, ruts, technical climbs — wherever you want to go, The Big Boy is built to get you there.\u003c\/p\u003e\n\u003cp\u003eWith a unique tread layout inspired by traditional enduro tires, The Big Boy delivers outstanding traction, self-cleaning, and control — while being reinforced for the extra weight, torque, and speed of modern adventure bikes. It’s built to handle punishment, and keep gripping when conditions turn brutal.\u003c\/p\u003e\n\u003cdiv class=\"seven columns\"\u003e\n\u003ch2 class=\"title\"\u003eLFC Technology (Lateral Flex Control)\u003c\/h2\u003e\n\u003cp\u003ePLEWS TYRES proprietary carcass stabilisation system that controls sidewall flex under load, ensuring constant forward drive without excessive rolling or traction loss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"nine columns\"\u003e\n\u003cdiv class=\"gallery-image-wrapper\"\u003e\n\u003cdiv class=\"gallery-cell\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"seven columns\"\u003e\n\u003ch2 class=\"title\"\u003eUTAC (Ultra Tacky Advanced Compound)\u003c\/h2\u003e\n\u003cp\u003eA secret blend of high-grade polymers, silica and oils that delivers exceptional wet grip and long-lasting performance across all conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MojoMotoSport.com","offers":[{"title":"150\/70-18","offer_id":48232083652843,"sku":"TBBA-157018","price":192.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/8822\/3467\/files\/PLEWS-2025-TheBigBoy-17325_SQ_5000x_738ef246-e403-41da-8821-23ef6d53be85.jpg?v=1778274673","url":"https:\/\/hardenduro.us\/products\/plews-tyres-the-big-boy-adventure-tire","provider":"US Hard Enduro Store","version":"1.0","type":"link"}